Build your own
custom watch.

Pick a model, then the dial, bezel, hands and strap. Add your name or your logo to the dial and an engraving on the caseback. The preview updates live, and your watch is delivered to your door in 9 days with a Seiko automatic movement.

237 reviews on Trustpilot · Read the reviews10 models · €295 · Free shipping

Buying a gift? Give a gift card and let them design it

10 models to customise. Automatic mod watches with a Seiko movement, designed online.

All at €295, free shipping.

INTERVALSports chronograph · SubdialsFrom €295

AXISTimeless elegance · Date windowFrom €295

DEPTHDive-style · 5 ATMFrom €295

Every choice shows up live: you see exactly what you will receive.

ORBITLegendary octagon · Tapisserie dialFrom €295

PRISMSport-chic · Iconic bezelFrom €295

NAUTANautical spirit · 5 ATMFrom €295

PRESTIGEPrestige · Day & dateFrom €295

FIELDIntegrated bracelet · ContemporaryFrom €295

ATLASSeiko NH35A automaticFrom €295

NAUTICItalian cushion case · Extreme legibilityFrom €295

Watchmaker fitting a hand with tweezers on a Modus chronograph dial

You design your watch online.
It’s built to order.

Our watchmakers: Your configuration goes to our watchmakers. Each watch is regulated and checked individually, then photographed before it ships.
With you in 9 days: Your watch is assembled to order, to your configuration, then regulated and checked individually. Those 9 days cover everything: assembly, checks and free tracked delivery. Outside the European Union, customs duties or local taxes may be charged on delivery.
The watch: Automatic Seiko movement · 316L stainless steel · Sapphire crystal · Water resistant to 5 ATM (50 m) · Movement certificate included. Engraving available on the caseback and on the side of the case.
In the box: Certificate of authenticity · Movement certificate · Warranty card · Velvet watch box · Strap adjustment tool
30 days to change your mind: Not right on your wrist? Send it back, return shipping on us. 3-year warranty on the movement and finish, with after-sales service based in France.

Frequently asked questions about custom watches

How much does a custom watch cost?

From €295, with free shipping worldwide. Text on the dial, the date magnifier and the sapphire caseback (on models that offer it) are included. Paid options: your logo on the dial +€10, caseback engraving +€10, side engraving +€10, your logo engraved on the caseback +€10, GMT hand +€40, extra strap +€39, priority production +€20, gift wrapping and message card +€10.

How long does delivery take?

Your watch is put together to order and delivered within 9 days in mainland France, home delivery included. Outside the European Union, customs duties or local taxes may be charged on delivery.

What can I customise?

The case, dial, bezel, hands and strap, then text or a logo on the dial, an engraving on the caseback or the side of the case and, depending on the model, a sapphire caseback to show off the movement.

Can I put a name or a logo on the dial?

Yes. Text fits on two lines of 20 characters, in ten lettering styles, at no extra cost. A logo (PNG, JPG, WebP or SVG) costs +€10; the dial takes either text or a logo, not both.

Which movement powers the watch?

An automatic Seiko movement: the Seiko NH35 for three-hand models and the Seiko NH34 for the GMT option. This kind of watch is often called a “seiko mod”: Modus Horlogerie designs it around this calibre.

What warranty do I get?

A 3-year warranty against any manufacturing defect: movement, case and water resistance, under normal use. After-sales service is handled in France.